PlayStation takes over London's OXO tower

[Icemage]

This is just... wow. This is the best viral marketing I've seen all year. For real. Exceptionally clever and cool.

OXO Tower normally looks like this:



Now it looks like this:




Icemage

- - - Updated - - -

Here's a pic grabbed from GAF:




Icemage


And another

[Icemage]

Re: PlayStation takes over London's OXO tower

And another.



Wowsers.


Icemage