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  • Sony Deep in Financial Poop

    Sony’s credit rating heads toward junk pile | Ars Technica

    Japan's electronics sector is reeling, gov't minister says no bailout is coming.

    by Cyrus Farivar - Nov 9 2012, 3:50am +1000 Handheld & Mobile gaming 107
    Just over a week ago, we reported that Sharp, one of Japan’s biggest electronics firms, may be set to go under. We also noted how other Japanese tech mega-corporations, including Panasonic and Sony, aren’t doing too well either. After Sharp posted its most recent loss, its financial rating fell to junk status, and the company is now seeking a government bailout. Panasonic was also hit with a near-junk rating by Fitch earlier this month, after it posted a loss 30 times larger than analysts had estimated.

    Now, Sony—the biggest of Japan’s big dogs—can’t escape the bad news either. On Friday, Moody's downgraded Sony’s long-term debt rating from Baa2 to Baa3, one notch above junk status. This marks the second time in a month Sony has been hit with a downgrade.

    "Without robust restructuring in the coming 12 to 18 months, Sony's non-financial services businesses will at best achieve roughly break even, and are also at risk of remaining unprofitable," the rating agency said in its report.

    In its most recent earnings report (PDF), Sony posted a net loss of ¥15.5 billion ($195 million). Sony’s stock has plummeted over the last year, dropping an additional 36 percent beyond a 53 percent loss from 2011.

    In addition, Moody’s noted that rise of smartphones meant a “cannibalization of demand” for low-end digital cameras and even handheld gaming consoles.

    “At the same time, operating profit from Sony's digital imaging products and games businesses declined about 60 percent in [the first half of 2012] on a year-over-year basis,” Moody’s added. “The earnings from these products are now expected to decline more rapidly than expected as the growing use of smartphones increasingly cannibalizes the market for compact digital cameras and portable game consoles.”

    To add insult to injury, Japan’s economy minister also suggested Friday that none of these companies would likely receive a government bailout.
    "In this society of capitalism, I believe companies in general should rebuild themselves through their own efforts," Seiji Maehara told a press briefing in Tokyo.
    - - - Updated - - -

    The related discussion was in this line: "In addition, Moody’s noted that rise of smartphones meant a “cannibalization of demand” for low-end digital cameras and even handheld gaming consoles."

    This means that Sony's foray into the smartphone is preying upon their own sales of digital cameras and handheld gaming devices. Discuss.

  • #2
    Re: Sony Deep in Financial Poop

    You discuss.

    Comment


    • #3
      Re: Sony Deep in Financial Poop

      Well good for Mr. Maehara then, for not repeating a similar mistake to the one we made over here.
      Originally posted by Armando
      No one at Square Enix has heard of Occam's Razor.
      Originally posted by Armando
      Nintendo always seems to have a legion of haters at the wings ready to jump in and prop up straw men about hardware and gimmicks and casuals.
      Originally posted by Taskmage
      GOD IS MIFFED AT AMERICA

      REPENT SINNERS OR AT LEAST GIVE A NONCOMMITTAL SHRUG

      GOD IS AMBIVALENT ABOUT FURRIES

      THE END IS COMING ONE OF THESE DAYS WHEN GOD GETS AROUND TO IT
      Originally posted by Taskmage
      However much I am actually smart, I got that way by confronting how stupid I am.
      Matthew 16:15

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      • #4
        Re: Sony Deep in Financial Poop

        Another Japanese company failing to adapt to the changing market? I'm not sure why Arstechnica reported on something we already know but oh well.
        Rahal Gerrant - Balmung - 188 DRK
        Reiko Takahashi
        - Balmung - 182 AST, 191 BLM, 182 SCH, 188 SMN
        Haters Gonna Hate



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        • #5
          Re: Sony Deep in Financial Poop

          It's a case of the first left hand not knowing what the second through tenth left and first through tenth right hands are doing. Pretty common.

          Comment


          • #6
            Re: Sony Deep in Financial Poop

            Bad Sony! I is disappoint


            Hoping they don't tank and PS4 at least does something ; ;
            sigpic


            "BLAH BLAH BLAH TIDAL WAVE!!!"

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            • #7
              Re: Sony Deep in Financial Poop

              let's be honest-- the death of Sony wouldn't really sadden anyone.

              I know that I, for one, would consider the world a better place without their bumbling stream of idiocy.

              The one thing we might miss is the video games branch, but look at Atari and Sega. They bounced back and their franchises remained around, they're just not hardware developers anymore. It's not like we wouldn't have been losing their hardware in a few generations of digital distribution anyway; this could actually be a good thing if it gets a focus back on software over hardware.

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              • #8
                Re: Sony Deep in Financial Poop

                It's been like watching one of those slow-mo explosions for quite some time now.

                The games branch of it is failing because they have suits making the decisions instead of people with real talent. So unless they do something like bringing Kutaragi-san back with full freedom to work, Sony's gaming division might as well go under already. They messed up big time when they sabotaged the PS3, and next it will be the end. As for the camera and mobiles with them all I can say is the only people that didn't see it coming 10 years ago were again the suits.

                Sony had the technology and quality to run with the ball and stay ahead of most of their competitors but took the easy Corporate road instead. Etc. etc.



                TL;DR Good riddance if it happens. The best part of it all is the Japanese Government wont be bailing them out in true capitalist spirit. And Corporate heads will roll, as it should be.

                - - - Updated - - -

                PS >
                Originally posted by Malacite View Post
                Bad Sony! I is disappoint


                Hoping they don't tank and PS4 at least does something ; ;
                Mal, do you really want a PS4 that wont be designed by Kutaragi-san? If they had listened to him the first time we would be playing games and all of our digital entertainment in our super PS3 instead of the PC. <_<
                sigpic
                "In this world, the one who has the most fun is the winner!" C.B.
                Prishe's Knight 2004-Forever.

                その目だれの目。

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                • #9
                  Re: Sony Deep in Financial Poop

                  Sony blames smartphones for Vita's failure?

                  I blame overpriced proprietary memory, overpriced hardware and very little software for that. Probably doesn't help that Monster Hunter got yanked out from under them. Running into a market expecting Capcom's unwavering support is like Charlie Brown expecting Lucy to keep that football in place.

                  Meanwhile 3DS is ahead of where DS was this time eight years ago, even with smartphones on the market today. Maybe the answer is to not rush something to market before there's software and NOT treat your customers like potential thieves with all your counterpiracy measures. The latter has been killing consumer interest in Sony as a whole for over a decade now.

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                  • #10
                    Re: Sony Deep in Financial Poop

                    Originally posted by Omgwtfbbqkitten
                    I blame overpriced proprietary memory, overpriced hardware and very little software for that.
                    This. The super price-gouged proprietry bullshit sticks was the straw that broke the camel's back for me, but it helps that there's literally no game I want on it right now. 3DS had me interested from the get-go with the ill-fated Mega Man Legends 3, and Kingdom Hearts 3D.

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                    • #11
                      Re: Sony Deep in Financial Poop

                      Yes, the super PS3 that would have cost another $300.

                      The one we all truly wanted and were promised, but in reality wouldn't have sold. I love & miss crazy Ken, but well... he really was crazy >.>

                      EDIT: And yes, all the BS proprietary crap. I will admit I love Blu Ray, but their BS with the PSP and Vita is just that, BS.
                      sigpic


                      "BLAH BLAH BLAH TIDAL WAVE!!!"

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                      • #12
                        Re: Sony Deep in Financial Poop

                        No, he was completely right. The reason why I'm saying we would be playing games on the PS3 instead of PC is because the PS3 would've been in direct competition with PC gaming, not the lesser consoles.

                        Think about it, how much does a PC cost and how much a PC with Blu-ray support and HD graphics would've cost back then. $999 would've been an extremely good price for a machine that could deliver 1080p entertainment all around. All this without the compatibility problems of PC drivers or the periodic Graphics card upgrades. You can easily spend those $999 in a single year with PC gaming and only on the past 2 years did PC take off compared to consoles again. The gaming market would've been much different than it is right now had they allowed Kutaragi-san to work his magic.

                        Also, imagine if Steam had embraced the Super PS3 back then instead of having Gabe saying it like it was, about the flipping mess it turned out to be thanks to the suits.

                        - - - Updated - - -

                        PS > Also, OtherOS.
                        sigpic
                        "In this world, the one who has the most fun is the winner!" C.B.
                        Prishe's Knight 2004-Forever.

                        その目だれの目。

                        Comment


                        • #13
                          Re: Sony Deep in Financial Poop

                          I don't think it surprises anyone who hasn't been living under a rock that Sony's electronics branch has been nothing less than completely incompetent for years. Banking on your brand name with neither the comparative quality nor price to back it up is never a good idea, and that's what they've done for over a decade.

                          Whether you want to lump the Playstation division in with that group is perhaps arguable, since (unlike the rest of the consumer electronics parts of Sony), the PS division actually does try to be competitive from time to time (PlayStation Plus)... then again, there's the Vita, so ehhh.

                          At any rate, Sony would be wise to step out of the small electronics arena entirely. It obviously doesn't suit them, and they're clearly unable to adapt to the changing markets and lower priced competition.


                          Icemage

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                          • #14
                            Re: Sony Deep in Financial Poop

                            Probably, yeah. It doesn't help them that nobody is talking about their tablets, smartphones or Playstation Suite - theses are total non-entities to the larger market and a waste of time and effort for Sony. Even Betamax didn't have it that bad - i would know my family limped along with theirs for years - before dumping it on me.

                            They do audio well, but they're getting eclipsed there, too, and again by cheaper and more resilient competition.

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                            • #15
                              Re: Sony Deep in Financial Poop

                              Originally posted by Firewind View Post
                              Another Japanese company failing to adapt to the changing market? I'm not sure why Arstechnica reported on something we already know but oh well.
                              To be fair, Europe and US has its share of companies that didn't adapt. Look at several examples: Amazon versus brick-and-mortar bookstores; Kodak versus digital camera; Walmart versus everyone else. You want to count up the number of businesses that have gone under "because they didn't adapt"? Just look at the unemployment figures (the real one, not the doctored Labor Dept figures), private debt and bankruptcies. You really don't need to look further than your own backyard; Europe has its own share of problems.

                              Originally posted by Omgwtfbbqkitten View Post
                              Sony blames smartphones for Vita's failure?
                              I'm pretty sure Moody said that and not Sony. And you have to think that they're somewhat right (in a different sense) Afterall, Apple has the right formula ... you don't want to overproduce and end up competing with yourself. The genius is in quality and not quantity. Sony already pushed out over 50 new smartphone models in the past year around the world. To me, that sounds like someone who doesn't know what they're doing, and are just randomly throwing shit at the board hoping to land on something good.

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