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Google's Pac-Man tribute sapped productivity - Destructoid
The Tragic Cost of Google Pac-Man – 4.82 million hours � RescueTime Blog
Behold the power of Pac-Man. He was in your offices, wasting your productivity hours.
Here's something we all already knew: People like to waste time on the internet while they're at work. It's possible that you're doing it right now. In a weird way, I am doing this very thing right now.
Remember the tribute to Pac-Man Google had up the other day? RescueTime, a company which produces productivity software, thinks they know about how much of the world's time was taken up by the delightful diversion the engineers at Google created. Based on data collected from 11,000 of their users, RescueTime has estimated approximately 4.82 million man-hours were wasted. Wow.
There's a breakdown of how they came to this conclusion on RescueTime's blog, which is a decent read. But that's a hell of a lot of time burnt on something so simple. Behold the power of the internet in its most raw form!
Remember the tribute to Pac-Man Google had up the other day? RescueTime, a company which produces productivity software, thinks they know about how much of the world's time was taken up by the delightful diversion the engineers at Google created. Based on data collected from 11,000 of their users, RescueTime has estimated approximately 4.82 million man-hours were wasted. Wow.
There's a breakdown of how they came to this conclusion on RescueTime's blog, which is a decent read. But that's a hell of a lot of time burnt on something so simple. Behold the power of the internet in its most raw form!
When Google launched its Pac-Man logo on Friday, we immediately heard amused groans in our tweet-streams. “Well, so much for my morning,†said one. “Google’s Pac Man logo just ruined millions of dollars in productivity today, nationwide,†said another.
Given our repository of hundreds of millions of man hours of second by second attention data, we figured there’s no one better than RescueTime to tell the world about the cost of Google Pac-Man on that fateful Friday. Here’s what we learned.
The first thing to understand is that Google does not result in a lot of active usage, in terms of time. Yes, we all use Google. But a Google search only requires a few seconds, and we’re all pretty well trained to click one of the first few links. Add to that the fact that many people use Google as a navigation tool (“Googling “IBM†instead of typing in “www.ibm.comâ€). Nonetheless, it might surprise you that our average Google user spends only 4 and a half active minutes on Google search per day, spread over about 22 page views. That’s roughly 11 seconds of attention invested in each Google page view. It doesn’t sound like a lot, but next time you do a search, count to 11- it’s a long time.
This weekend, we took a hard look at Pac-Man D-Day and compared it with previous Fridays (before and After Google’s recent redesign) and found some noticeable differences. We took a random subset of our users (about 11,000 people spending about 3 million seconds on Google that day) The average user spent 36 seconds MORE on Google.com on Friday.. Thankfully, Google tossed out the logo with pretty low “perceived affordance†– they put an “insert coin†button next to the search button, but I imagine most users missed that. In fact, I’d wager that 75% of the people who saw the logo had no idea that you could actually play it. Which the world should be thankful for.
If we take Wolfram Alpha at its word, Google had about 504,703,000 unique visitors on May 23. If we assume that our userbase is representative, that means:
* Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day)
* $120,483,800 is the dollar tally, If the average Google user has a COST of $25/hr (note that cost is 1.3 – 2.0 X pay rate).
* For that same cost, you could hire all 19,835 google employees, from Larry and Sergey down to their janitors, and get 6 weeks of their time. Imagine what you could build with that army of man power.
* $298,803,988 is the dollar tally if all of the Pac-Man players had an approximate cost of the average Google employee.
I hope you’ve enjoyed our Pac-Man data journey as much as we have.
Given our repository of hundreds of millions of man hours of second by second attention data, we figured there’s no one better than RescueTime to tell the world about the cost of Google Pac-Man on that fateful Friday. Here’s what we learned.
The first thing to understand is that Google does not result in a lot of active usage, in terms of time. Yes, we all use Google. But a Google search only requires a few seconds, and we’re all pretty well trained to click one of the first few links. Add to that the fact that many people use Google as a navigation tool (“Googling “IBM†instead of typing in “www.ibm.comâ€). Nonetheless, it might surprise you that our average Google user spends only 4 and a half active minutes on Google search per day, spread over about 22 page views. That’s roughly 11 seconds of attention invested in each Google page view. It doesn’t sound like a lot, but next time you do a search, count to 11- it’s a long time.
This weekend, we took a hard look at Pac-Man D-Day and compared it with previous Fridays (before and After Google’s recent redesign) and found some noticeable differences. We took a random subset of our users (about 11,000 people spending about 3 million seconds on Google that day) The average user spent 36 seconds MORE on Google.com on Friday.. Thankfully, Google tossed out the logo with pretty low “perceived affordance†– they put an “insert coin†button next to the search button, but I imagine most users missed that. In fact, I’d wager that 75% of the people who saw the logo had no idea that you could actually play it. Which the world should be thankful for.
If we take Wolfram Alpha at its word, Google had about 504,703,000 unique visitors on May 23. If we assume that our userbase is representative, that means:
* Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day)
* $120,483,800 is the dollar tally, If the average Google user has a COST of $25/hr (note that cost is 1.3 – 2.0 X pay rate).
* For that same cost, you could hire all 19,835 google employees, from Larry and Sergey down to their janitors, and get 6 weeks of their time. Imagine what you could build with that army of man power.
* $298,803,988 is the dollar tally if all of the Pac-Man players had an approximate cost of the average Google employee.
I hope you’ve enjoyed our Pac-Man data journey as much as we have.
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