Blizzard Cashes in on Virtual Game Spending ~ Chris Pirillo
A quote:
The people behind World of Warcraft, Blizzard Entertainment, struck gold this week – literally. In the past, they have occasionally offered limited-edition virtual pets for sale in their online store. Pay Blizz some real money, and you can have yourself a seriously cool pet on the toon of your choosing. This week, the geniuses introduced a new Celestial Steed, which allows you to “travel in style astride wings of pure elemental stardust.†I’ll admit that the steed is pretty cool looking. But I can’t see paying twenty-five real dollars for it if I was already paying fifteen every month just for the privilege of playing the game.
Apparently, one heck of a lot of people disagree with me, though. Blizz is reporting that in the first four hours that the mount was available they made an astonishing two MILLION dollars just off of that pet alone. That is over eight-thousand smackers per minute.
Is the recession over then ? A MMO making company would be stupid not to use this business model.
A quote:
The people behind World of Warcraft, Blizzard Entertainment, struck gold this week – literally. In the past, they have occasionally offered limited-edition virtual pets for sale in their online store. Pay Blizz some real money, and you can have yourself a seriously cool pet on the toon of your choosing. This week, the geniuses introduced a new Celestial Steed, which allows you to “travel in style astride wings of pure elemental stardust.†I’ll admit that the steed is pretty cool looking. But I can’t see paying twenty-five real dollars for it if I was already paying fifteen every month just for the privilege of playing the game.
Apparently, one heck of a lot of people disagree with me, though. Blizz is reporting that in the first four hours that the mount was available they made an astonishing two MILLION dollars just off of that pet alone. That is over eight-thousand smackers per minute.
Is the recession over then ? A MMO making company would be stupid not to use this business model.
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