HAHAHAHAHAHAHAHAHA I only caught the tail end of this when fast forwarding through the commercials to watch my show. I thought this is the most hilarious anti-DeBeers commercial that I had ever seen! Then I watched the entire thing and still thought it was one of the funniest things I'd seen in the commercial slots in a long time!
EDIT: I wonder how many takes they had to do because there is no way in hell that guy kept a straight face on the first one. lol