FFXI Needs To Be Advetised More

[Zepp3]

Re: FFXI Needs To Be Advetised More

William Shatner AND Mr. T(the Night-Elf Mohawk).

A one-two combo of marketing awesomeness.

lol nice

[DakAttack]

Re: FFXI Needs To Be Advetised More

They also had an Office Space commercial. I believe that's the name.

[Taskmage]

Re: FFXI Needs To Be Advetised More

Honestly, what MMO ad could possibly win over the Mr. T WoW commercial?

For the most part I agree with Mhurron. FFXI is pretty hardcore as MMOs go. Someone who doesn't already have some introduction into the genre or at least some adjacent genre like Diablo probably would have a hard time jumping in and liking it. The people that would be interested do seem to find their way here eventually. How many of our new player threads have an OP that says "I've tried some other MMOs and ..."?

WoW is structured in a way that's much less demanding and much more mass-market consumable, and stands to gain considerably more from print and aired advertising than FFXI does. Our game maintains a pretty strong playerbase through brand name recognition and word of mouth. I think it's doing fine as is.

[Kawaii Blaze]

Re: FFXI Needs To Be Advetised More

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[Zepp3]

Re: FFXI Needs To Be Advetised More

Honestly, what MMO ad could possibly win over the Mr. T WoW commercial?

OMFG those are prob the best commercials iv'e seen in a while

[Kawaii Blaze]

Re: FFXI Needs To Be Advetised More

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[Zepp3]

Re: FFXI Needs To Be Advetised More

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Yea thats not exactly working

What were you trying to post?

[Taskmage]

Re: FFXI Needs To Be Advetised More

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The forum system prevents you from making any posts with urls in them until you've reached a certain number of posts. This includes quoting other people, posting images or using smileys. Sorry about that.

[Kawaii Blaze]

Re: FFXI Needs To Be Advetised More

Its probably big in japan.

I've counted like 5 people in Portugal who play FFXI. I know there's bound to be more but I haven't seen them.

Actually yea. Im currently living in Japan with an exchange program. I noticed it was big when I walked into a local electronic store and on all the PC's had trailers to WotG on them. It's not the biggest thing here. Lineage II is fairly popular here along with Ragnarok. But Final Fantasy XI is right with them.

[Malacite]

Re: FFXI Needs To Be Advetised More

The Bnet community is a huge one.

Also, blizzard has a much better reputation than SE does >. >

Let's not forget that all of their franchises are massive hits too. Just go to South Korea and ask how popular Star Craft is.

[Kawaii Blaze]

Re: FFXI Needs To Be Advetised More

The Bnet community is a huge one.

Also, blizzard has a much better reputation than SE does >. >

Let's not forget that all of their franchises are massive hits too. Just go to South Korea and ask how popular Star Craft is.

That's very true. But now they're just raking in the cash. Their games were always free until WoW hit. I'm sure theyre making more than FFXI now.

[Exertim]

Re: FFXI Needs To Be Advetised More

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Bah, seems I haven't reached the required number of posts to post links either. Eitherway, the Shatner commercial was both cheesy and e-mazing at the same tmie.

[Aidryen]

Re: FFXI Needs To Be Advetised More

Yeah and now they have a new commercial with Mr. T in it. Has anyone else seen this ad? It's great!!!! Boooo WoW!!!

[Akurra]

Re: FFXI Needs To Be Advetised More

I stopped playing back in 04 when my computer went to hell (*sniff I miss my old character). Thought about getting back into it, but would require buying a new computer or ps2 and was just to lazy to do either. I've got a 360 and was browsing through the videos section for download and saw the trailer for Wings, and it said it was coming out the day after I watched the video. I was shocked and amazed. I was overcome with joy. Had they released FFXI on the very system that I have become addicted to? Yes it was true. Come to find out the game has been out since early 2006 for the Xbox.... "when did this happen?!" I ask myself. Long story short, I'm back in the game. But they really need to promote/advertise better, I agree.

[Theyaden]

Re: FFXI Needs To Be Advetised More

My understanding is that WoW has a huge subscription base because it's fun, and easy to pick up (and put down). The Warcraft series may had a huge following which readily translated into initial subscribers for WoW, but if the game had sucked, word of mouth would've destroyed it. (As you said, the word of mouth is the most powerful form of advertisement--positive or negative.)

Final Fantasy XI is more engrossing, though, in part because it requires so much effort to get into it. (Yes, we're addicts, and we're screwed.) While I agree that normal advertisement won't be cost effective in increasing the player base, I refuse to accept that there's nothing reasonable S-E can do to gain better mind share for this game. (It's the principles of things--everything can be improved.)

Part of the reason for Wow's numbers is they give out those cd's with a free trial membership (FFXI has no sample version). They also advertise on tv as well as magazines. Their fan base seems to make more youtube videos as well which helps (Their characters are better able to dance so video making is easier). As mentioned previously Wow even went to the extra expense of hiring William Shatner and Mr. T for tv comercials.

Effort wise my best analogy is FFXI is like making a home cooked meal vs eating double-cheesburgers at MacDonalds. The home meal is much more satisfying, but more people take the easier route since it involves less effort and give quicker gratification.